Annie who was already a Misspap brand ambassador, was chosen to curate her own edit for the brand, a selection of pieces reflecting her style. 

As the campaign was due to launch during lockdown, we agreed to have Annie create and produce her own campaign at home. Annie then chose a theme, selected backdrops and props and self-shot with the help of her mum, results of which you can see here.

The campaign launched very successfully with the brand keen to renew for another edit in the near future.