Progressing from the social retainer JBW has in place with MUSE, the brand briefed the agency with a desire to take their partnership to another level, with their first ever MUSE influencer collection.
Based on her consistently high-quality creative content and strong performance for the brand over the preceding six months, Jamilla was the obvious choice.
Our MUSE Talent team worked in unison with Jamilla and the brand, to ensure her creative input rang through the entire process and she directed the collection with finesse. From the collateral surrounding the PR packages to the colour scheme of the graphic designs for the website, her keen creative eye ensured the collection was in equal parts quintessentially Jamilla and also saw JBW shine as newcomers to watch.
September 10, 2020